It is. I promise.
If you’re a maker, creator, or engineer, here’s what you should understand about marketing:
Marketing is about getting people’s attention.
Once you have people’s attention, deliver them value.
As you deliver value (sometimes over a long period of time), you’ll begin to earn their trust.
As you earn their trust, they’ll consider buying your product or service.
The questions that follow are usually:
- How do I get people’s attention?
- How do I deliver them value?
- How do I know if I’ve earned their trust?
That’s where someone with marketing knowledge can help you, but it’s easy to learn with practice.
- How do I get people’s attention? By being unique…or just different. If you were watching a row of red hats move across an assembly line, wouldn’t you notice the first blue one?
- How do I deliver them value? By understanding their problems and how to solve them.
- How do I know if I’ve earned their trust? By helping them solve problems before they choose to pay you. This can be via content e.g. blogs, videos, webinars, etc. Have a conversation with them and learn to sell.
Consider this the highest-level overview of marketing.
It’s not scary, I promise.